Blinded By The Cab . . . or Merlot . . . . or Pinot . . .or Chardonnay . . .


I attend dozens of wine tastings each year, featuring all different types of wines. Most of the events I attend where my wine is being poured feature domestic wines, sometimes from a specific region and sometimes featuring certain varieties.

Most of the time, those in attendance seem to be pretty knowledgeable and ‘open’ about trying what I have to offer, but not always.

I poured at an event recently where at least a dozen people came up, looked at the bottles that I had on display, and then asked whether I had a cabernet sauvignon, or perhaps a merlot, or maybe a pinot. In all three cases, I said I did not, that I did not produce those varieties, but that I had a number of other wines that they may want to try.

In every case, they said thanks but no thanks and walked away. I was able to ‘grab’ a few before moving on and asked if they might be interested in trying the syrahs, grenaches, etc. that I was pouring.  No thank you, I was told over and over, I don’t know what those are.

It’s certainly easy to get overwhelmed at wine tastings, especially tasting where there are dozens of wineries pouring north of 100 wines or more in total. And I can certainly respect those that are ‘on a mission’, only searching out specific varieties or regions to compare and contrast all that are there.

In the cases I mentioned, though, it had more to do with ‘familiarity’ than it did to a specific tasting ‘strategy’. It surprised me quite a bit, because I look at wine tastings as an opportunity to not only reinforce what I believe I like, but to ‘challenge’ myself by trying those things I don’t ‘think’ I’ll like, based on previous experiences with a specific producer, a variety, or a region. To me, that’s one of my favorite parts of a tasting.

What kinds of strategies do you employ at larger wine tastings that may have dozens of producers or more and that you might find 100+ wines at? I’ll be awaiting your replies (-: