In a few weeks, I will be attending my first Wine Bloggers Conference, right here in my backyard in the Santa Ynez Valley. I am excited to be taking part in this wonderful event in multiple facets – as a blogger, as a moderator of one of the panels, and as a winery pouring my wines at a few of the events.
As I discuss this event with other local winemakers, though, I tend to get the same response – ‘I don’t really take these ‘bloggers’ seriously’ or ‘They don’t really have any impact anyway’ or ‘They just want free stuff”.
Why is this the case? Why don’t wineries see ‘value’ in bloggers? Could it be because of past experience with them? Could it be because of the ease of entry into this group and therefore no real ‘vetting’ to ensure a certain level of ‘quality’ or professionalism? Or could it be because of the name ‘blogger’?
I’m not one for change for change sake, but perhaps the term ‘blogger’ has become even more synonymous with ‘the ugly side’ of writing then any of us could have imagined. Here is a quote from Urban Dictionary on bloggers:
“Term used to describe anyone with enough time or narcissism to document every tedious bit of minutia filling their uneventful lives. Possibly the most annoying thing about bloggers is the sense of self-importance they get after even the most modest of publicity. Sometimes it takes as little as a referral on a more popular blogger’s website to set the lesser blogger’s ego into orbit.
Then God forbid a blogger gets mentioned on CNN. If you thought it was impossible for a certain blogger to get more pious than he was, wait until you see the shit storm of self-righteous save-the-world bullshit after a network plug. Suddenly the boring, mild-mannered blogger you once knew will turn into Mother Theresa, and will single handedly take it upon himself to end world hunger with his stupid links to band websites and other smug blogger dipshits.” – Maddox
Is this the way that the general public continues to feel about bloggers? And more importantly, is this the way that wineries and wine consumers feel about the term? Is it time to re-evaluate and possibly refer to these writers as, say, writers instead?
Food for thought this morning- curious to hear your feedback . . .